Cupra Ateca Catalogue
Client: Cupra / Seat
Agency: Catorce
Art Direction: Aranda Studio
editorial magazines catalogue
For the launching of the new CUPRA brand the issue 0 of their catalogue collection was designed as one of the main pieces in where to apply the newly designed corporate guidelines.
The idea was to create a publication that went beyond the usual idea of car catalogue. Therefore the publication conveys the essence of the brand through a contained use of typography but a careful and though usage of juxtaposed imagery of landscapes, textures and materials.
The idea was to create a publication that went beyond the usual idea of car catalogue. Therefore the publication conveys the essence of the brand through a contained use of typography but a careful and though usage of juxtaposed imagery of landscapes, textures and materials.
![](https://freight.cargo.site/t/original/i/4b22231f5bfdcedd927a0ff3ef9af6435befba4ba10840f2fadeffb0fae65061/CUPRA_Mockup_1.jpg)
![](https://freight.cargo.site/t/original/i/bd5e5e363e89acc0be4dad3cabcb87e0bf50d22b0cc4bb8882d05a7eb0ea0519/CUPRA_Mockup_3-copia.jpg)
![](https://freight.cargo.site/t/original/i/24626713c6752c29e9add0be71ba0ac5871d6bf6fb5e8ced17b1790b2fdff2b8/CUPRA_Mockup_4.jpg)
![](https://freight.cargo.site/t/original/i/7f433009e05c30ed360381502823666bcdf7693882cddf4cf0f6b9bdcd23505d/CUPRA_Mockup_5.jpg)
![](https://freight.cargo.site/t/original/i/ac2a0a75a2d5cb714dedf9290ad78fd0dc047fb689ca8a42512574ba096803b7/CUPRA_Mockup_6.jpg)
![](https://freight.cargo.site/t/original/i/f2ad99c13cb3720ec2b18b69aea739cd6a3d2669dc8bbc95f54c91a8fe97c984/CUPRA_Mockup_7.jpg)
![](https://freight.cargo.site/t/original/i/3c701a4456c0d6d701e3304b2b1be6a8f859da7c3deb42755606ba918df22957/CUPRA_Mockup_8.jpg)
![](https://freight.cargo.site/t/original/i/c7ef61d8fb409906acc143ce2c225a716222ca5b9795687510ec15388d78e541/CUPRA_Mockup_9.jpg)
![](https://freight.cargo.site/t/original/i/e795b9702e7837411ee7014e17e50197460433fbb47c3fd654229e042368169b/CUPRA_Mockup_10.jpg)
![](https://freight.cargo.site/t/original/i/54b3beed6ec45b27187f0f7b5a7708f3f90e64811e8b44181cfae17e4e126814/CUPRA_Mockup_11.jpg)