Cupra Ateca Catalogue


Client: Cupra / Seat
Agency: Catorce
Art Direction: Aranda Studio


editorial magazines catalogue
For the launching of the new CUPRA brand the issue 0 of their catalogue collection was designed as one of the main pieces in where to apply the newly designed corporate guidelines.

The idea was to create a publication that went beyond the usual idea of car catalogue. Therefore the publication conveys the essence of the brand through a contained use of typography but a careful and though usage of juxtaposed imagery of landscapes, textures and materials. 



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