Cupra Ateca Catalogue

Client: Cupra / Seat
Agency: Catorce
Art Direction: Aranda Studio

editorial magazines catalogue
For the launching of the new CUPRA brand the issue 0 of their catalogue collection was designed as one of the main pieces in where to apply the newly designed corporate guidelines.

The idea was to create a publication that went beyond the usual idea of car catalogue. Therefore the publication conveys the essence of the brand through a contained use of typography but a careful and though usage of juxtaposed imagery of landscapes, textures and materials.