Enric Adell is the Art Director and, together with the rest of the team at Rouleur, helps the brand be a leading voice in the cycling industry. 

More than a magazine, Rouleur is a multichannel ecosystem that produces podcasts, newsletters, events and merchandise collections that allow us to engage a wide audience of cycling ethusiasts.

All these instances give me, as lead of Rouleur’s creative team, the opportunity to expand the visual universe of the brand by giving each product a unique identity.

Podcasts and newsletters focused on specific themes and audiences allow us to be playful with our design solutions. Merch capsules are designed having broader audience in mind and to reflect the brand core values of refined style and journalistic integrity.   

hello@enricadell.info